Dr. Bill Blatchford is the Co-CEO of Blatchford Solutions, a business consultancy for dentists. For 35 years, Dr. Bill Blatchford has helped dentists increase their net return, time away, and enjoyment of life. He is one of the strongest voices for profitability, with special emphasis on mastering sales conversation, in the dentistry field. Before becoming a consultant, Dr. Bill Blatchford practiced dentistry for 20 years in Corvallis, Oregon. He has written several books, including Dentist’s Mighty Guide Book, Playing Your ‘A’ Game, and Blatchford Blueprints.
Dr. Christina Blatchford is the Co-CEO of Blatchford Solutions. She is a graduate of Oregon Health Sciences University School of Dentistry and has her doctorate degree in medical dentistry. She practices family and general dentistry in Milwaukie, OR, and has taken a Maxicourse for Implants and Cerec training. Along with her father, Dr. Bill Blatchford, she coaches a maximum of 50 dentists each year and help them reach their goals.
Most people think of dental treatments as optional. Yes they’re healthy, but will you die if you don’t get treated? Actually, in some cases, the answer might be yes.
Sleep apnea is an underestimated health problem. Nearly one in four adults have some form of obstructive sleep apnea, and it's a contributing factor to type two diabetes, debilitating strokes, and heart attacks. As a dentist, you can help offer treatments to your patients to treat this issue. Not only will it give them a healthier lifestyle, it will also provide some extra cash flow to your business.
In this podcast episode, Dr. Chris Salierno interviews Drs. Bill and Christina Blatchford, the Co-CEO of Blatchford Solutions, about how to build your business by offering sleep apnea treatments. Dr. Bill Blatchford explains why sleep apnea is a huge problem, how to bring your team members on board, and the process of internally marketing this service. Plus, you get an exclusive excerpt from Dr. Blatchford’s book, Bringing Your ‘A’ Game 2.0.
Dr. Bill Blatchford is the Co-CEO of Blatchford Solutions, a business consultancy for dentists. For 35 years, Dr. Blatchford has helped dentists increase their net return, time away, and enjoyment of life. Before becoming a consultant, Dr. Blatchford practiced dentistry for 20 years in Corvallis, Oregon. He has written several books, including Dentist’s Mighty Guide Book, Playing Your ‘A’ Game, and Blatchford Blueprints.
Most startup dentists are told to partner with as many insurance companies as possible. Sure, insurance companies can send you endless amounts of patients. But will this actually bring you the most profit?
Dr. Bill Blatchford, a dentistry business consultant, says that when he started his dental practice in 1970 — before dental insurance existed — most dentists brought home 55 cents on the dollar. Now decades later, that number has decreased to a mere 25 cents on the dollar, in large part due to insurance companies. While insurance companies may send you a ready list of clients, most of them will only accept treatment that the insurance covers. This typically results in your schedule being packed with low-paying patients. If this is sounding familiar, you may be wondering: is there any way out of the downward spiral?
In this podcast episode, Ed O’Keefe interviews Dr. Bill Blatchford, the Co-CEO of Blatchford Solutions, about how you can escape the dental insurance trap. Dr. Blatchford explains why partnering with insurance companies is the least profitable marketing plan for dentists, how to become a “non-restricted provider,” and why learning to communicate the value of dentistry is so essential.
Perry Marshall is the Founder of the Evolution 2.0 Prize, the world’s largest science research award, and the author of multiple books, including 80/20 Sales and Marketing. Perry is also a Google Ads guru, and his Google AdWords book laid the foundation for the $100 billion pay-per-click (PPC) industry. Perry is endorsed in Forbes and Inc. Magazine and is one of the most expensive business consultants in the world. Clients in 300 industries have benefited from his capacity to integrate sales, technology, art, and psychology. He has a bachelor’s degree in electrical engineering and currently lives with his family in Chicago.
Business owners spend enormous amounts of time trying to please their most difficult customers. But is that actually where you’re making the most money?
Perry Marshall believes that 80% of your company’s profits come from 20% of your clients — and not the hard-to-please ones. Rather than trying to make every customer happy or spending hours recruiting new clients, Perry suggests that you instead redouble your efforts on the existing customers that are more likely to buy your services. When you hyper-focus on your smaller but more valuable opportunities, you can start making better use of your time, energy, and money. So, how do you figure out which customers to focus on?
In this podcast episode, Dr. Bill Blatchford and Dr. Christina Blatchford are joined by Perry Marshall, the author of 80/20 Sales and Marketing, to discuss how to make more with less. Perry talks about the core concepts from his book, the benefits of hiring a personal assistant, and his tips for optimizing your marketing the right way. Stay tuned.